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Wings of Change – How the World's Biggest Energy Drinks Manufacturer Made a Mark in Football

Wings of Change  How the World's Biggest Energy Drinks Manufacturer Made a Mark in Football

The often controversial story of how Red Bull, the energy drinks manufacturer, has expanded into football after taking over their local team, SV Austria Salzburg, and changing the club's name, crest and colours. This project has since continued with further clubs bought in New York, Leipzig, Sao Paulo and Sogakope, often causing a backlash with displays of anger at the grounds and phoenix clubs set up to celebrate the histories of their former teams. Published in 2020.
Size: 136mm x 216mm – 221 pages.

Softback Price: 12.99