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Star-Spangled Soccer – The Selling, Marketing and Management of Soccer in the USA

Star-Spangled Soccer  The Selling, Marketing and Management of Soccer in the USA

An examination of the business side of America's 25-year journey to becoming a soccer nation following the granting of the 1994 World Cup finals. The author, who was integrally involved in many of the commercial decisions made during this era, takes a look at the key business decisions, personalities and events that shaped the development of the game in the country. Published in 2010.
Size: 162mm x 241mm – 330 pages.


Hardback Price: 25.00